Your website will shine with a design that appropriately matches your content, smooth functionality, and a layout that improves user experience. Most entrepreneurs neglect these, assuming that these updates are the least of their worries, but a well-designed website has both an exceptional user experience and content.
You don’t want to waste your time writing excellent content on your website, only for people to ignore it due to missed conversion opportunities, confusing design elements, navigation issues, or design flaws. Most developers find it challenging to understand the different aspects of website user experience while figuring out the essential details.
Below is a guide that ensures you’re going in the right direction.
Don’t Use Bright Colors
You have numerous shades and colors to choose from, making it easier to pick bold and overwhelming hues for your website. Many developers prefer to use bold or bright color schemes. But the visuals it creates might overpower the other aspects of the website if you put multiple colors too close together. It’s best to use neutral background colors or simple color schemes. For example, you are using toned-down backgrounds.
That makes the other design elements, including menu items, call-to-action buttons, and more, get the attention they deserve.
Learn More About SEO
SEO (Search Engine Optimization) is essential for developing a well-designed website. It might include a few different elements, like:
- How to optimize pictures to lessen bounce rate and increase loading times
- How to insert a link that will direct people to a page to increase organic search rankings
- How to use header tags properly
Bounce rates refer to the number of visitors who only view a page on your website and move away without taking any actions.
Keep Texts Consistent
Modern-day shoppers expect to see a uniform page. Your site’s text should follow the same repeating format, be set with accurate spacing, and have the same size. It keeps the public engaged, offering an uninterrupted user experience. Links, body texts, headers, and more should follow the same style from one page to another. In addition, weight, color, size, line spacing, and padding should be similar.
Find Exciting Elements
Those visiting your homepage are of different ages, genders, ethnicities, abilities, and backgrounds. Designing a well-built website can mean developing an excellent UX for everyone. In picking character illustrations and photographs, make sure they represent people from different walks of life.
Find Your Personality
Your website represents your brand, so its layout should be its reflection. Find a design that fits your brand because it’s what people associate you with. Your brand determines your design. For example, you’re a web design professional, so you tend to go with exciting elements. Or, if you’re a medical practitioner, you might opt for a simple representation.
In short, you should pick design elements and color schemes that interest your target audience. It’ll help you build brand awareness and determine how customers associate your website with your business. Using a modern and sleek design that reflects your business allows you to keep potential customers on your website much longer.
Focus on Functionality
Navigation is another essential aspect that you shouldn’t ignore. Many rely on a site’s navigation to gather the information clients are looking for, allowing them to find those in the easiest way possible. In designing your navigation, make sure it’s easy to use and simple. One way to do that is using broad headings that include specific subheadings that will keep your website organized and help customers find information.
If your customers can’t easily navigate your website, they won’t find the information and pages they’re looking for. It’ll force them to leave your website and go to a competitor’s page. To keep them longer, design functional navigation that will enable them to find the information they need from your company.
Make It Easier to Read
Most customers will only skim your site to find information. Users often only need a small piece of information, so they stay on a website for a few seconds or minutes, usually with mobile users. You’ll have to ensure that potential customers will have an easier time skimming through your pages. That’s because it enables them to find the information they’re looking for quickly.
Developing a positive user experience starts with making the website easy to read.
Include Social Media
Building social media presence allows you to easily introduce your brand to potential customers. In creating your site, don’t forget this aspect. Incorporating social media will direct your leads to your pages if they’re on social media. In addition, they can pick which pages to follow based on their interests. Your social media profile will also simplify lead generation, making it an essential element of your website.
Incorporate social media buttons to help your business build a deeper connection with potential customers to drive conversions.
Modern web design is still rapidly changing, making it a worthwhile venture. You’ll also find new design techniques and platforms emerging daily, making it more complicated.
